Showroom

Creative studio + shop

A female-led, full-service creative agency and curated retail space that helps brands stay culturally relevant while celebrating fashion and culture.

We connect brands with non-mainstream communities through deep cultural engagement—working with professionals across three generations: Gen Y, Millennials, and Gen Z. From qualitative research and cultural immersion to PR, marketing, and campaigns, we deliver end-to-end strategies that resonate with forward-thinking audiences worldwide.

Rooted in underground networks, we collaborate with emerging talent, established artists, and independent brands—telling authentic stories with global relevance and local impact. Our studio in Amsterdam East is the heart of what we do: a hub for creativity, strategy, and collaboration, as well as a showroom for curated fashion, art, and design.

Alongside our agency work, we run a curated retail space showcasing brands from the African continent and rare culture-centered publications. Our selection includes coffee table books from independent African publishers—editions you won’t find in mainstream bookstores—and ethical fashion labels producing locally on the continent.

We proudly stock designers such as THIS IS US (Nigeria), Sir Bilson (Ghana), WAF (Nigeria), Long Season (South Africa), Jermaine Bleu (Ghana), Awa Meité (Mali), and SUBWAE (Ghana). As a slow fashion boutique, we don’t follow seasons. Instead, we carry handmade, ethically produced pieces in limited runs—each one unique, just like the story behind it.

Services:

– Qualitative research
– Immersion sessions
– Analysis
– PR
– Marketing (campaigns)

Three young men posing in a living room with a brown leather sofa and colorful artwork behind them. One man is seated on the floor wearing leopard print pants, white sneakers, and a white tank top, holding a cap. Another is sitting on the sofa wearin
Three women of African descent dressed in matching blue and white patterned outfits and wearing colorful platform sandals, sitting on the floor in a minimalist room with beige walls, near a window with white curtains and a vase with white flowers.
A woman with a shaved head and dark skin poses with her hand near her face, wearing large earrings, a ring, and a deep blue dress. Two men with dark skin and short hair stand behind her in a lush green outdoor setting, each touching their face with o
A smiling woman holding a white mug with black text that reads "DUCK DUCK GOOSE," wearing a white T-shirt with an illustration of mountains and text, and a plaid jacket. The background features a blue-toned, blurred outdoor scene with trees.