"I create, research, plan and execute concepts for brands that require deeper roots in style (sub)cultures."
(Copy) writing | I love words. Words shape worlds, create realities but also leave room for imagination. I love to write; from social media captions to blogs to articles that require proper research. I write in Dutch and English, but if you want copy in English, I would advise you to hire Siji Jabbar, The English Writer, as an editor — not just for mywords, but for those of any non-native English speaker. If your copywriter isn't a native English speaker, you need an editor who is, and Siji is simply the best.
Research | Studying anthropology was the cherry on my academic cake. I already had a masters, so I didn’t do it for want of qualifications; I did it for me. I wanted to learn more and do more field research — be out and about, listen and observe, engage with people and find out what makes them tick. All my work is rooted in field research — everything. I focus on style and identity, on consumerism, belonging and aspiration, and have researched these in Accra, Lagos, London and Amsterdam Southeast.
Content creation | The more time we spend online, the more important online content becomes for organisations. But in a world drowning in content, never has it been more crucial for organisations to stay true to themselves and tell stories that relate to their brand. I’m a storyteller who creates tailor-made content that makes sense, and I conceive this content on the basis of sound content strategy and organize it according to content pillars.
realfakeshoes | When Covid-19 hit the world, we set up realfakeshoes, a creative agency that can operate virtually and offline, and that conceptualizes and produces original, real fake and relevant content that dissolves the boundaries between music, fashion, youth subcultures and commerce and is local in Accra, Amsterdam, Lagos and London.